Target

Engagement Objective in Facebook Ads: How to Engage and Keep Users

A breakdown of the "Engagement" targeting option in Facebook Meta: who it's suitable for and who might consider other options. "Engagement" is one of the 6 objectives available in Meta Ads Manager, present in both functionalities of the platform.

Facebook Ads Lead Objective: Considerations for Choosing It

The most popular and costly objective among the six offered in Ads Manager, the Lead objective, can either bring in generous clients or inundate managers with inquiries about its high cost.

The "Traffic" Objective in Facebook Ads: Who It Suits and How It Works

The "Traffic" objective is one of the most commonly used in Facebook and Instagram advertising. Therefore, it's essential to understand when it's best to use it to avoid wasting your advertising budget.

Brand Awareness Goal in Facebook Ads: Principles and Effective Setup.

How Reach Campaigns Work on Facebook and Instagram, Suitable Businesses, and Best Practices for Setting Them Up.

Retargeting in Digital Advertising: What It Is and Which Businesses Need It
An article about how businesses use retargeting to bring us back to their websites and drive us towards making a purchase.
5 strategies: how we squeeze the most out of Facebook and Instagram ads
An article for those who continue to work with Facebook targeting outside of Russia
Why VK's new advertising cabinet isn't happy yet?
The social network has made it easier to run ads, but algorithms and moderation are a discomfort.