If everything is simple with the cabinet and the format of ads, the work of algorithms is noticeably sagging. When the demand for launching advertising in VK rose sharply in April, there were complaints from targeting specialists.
VK Advertising's algorithms seem weak - only conversions can be optimized, ads often break, and the price per click depends on Mercury retrograde. For example now, CPM in VK starts from 570 rubles!
So far, the promotion mechanisms are not teachable - there is not enough data. When the base increases, there will be a chance that the algorithms will work more efficiently. According to VKontakte, the site now has more than 100 million active users, and 4 million were added in March.
Due to the fact that the optimization of ads in "VK Advertising" is limited, most likely, the usual marketing strategy will have to be changed. This will take time, and not every business has it. But in the long run, the domestic social network may have something to offer the CIS advertising market.
What you can do in "VK Advertising":
- Customize ads by geolocation with a radius of 500 meters or more.
- Preserve the effectiveness of ads after edits.
- Add a map with the company's location to the ad.
- Do surveys as ads.
- Use "universal entries" - this is a post with an increased amount of characters and the ability to attach 10 attachments.
- Collect positive and negative reactions to the ad - and audience by them.
To start using the cabinet, you need to create any ad. The cabinet can be opened as an agency or for business.