Promoting an English Language Course on Facebook and Instagram
Client's Task: Attract inquiries for English language courses.
Promoting an English Language Course on Facebook and Instagram
Client's Task: Attract inquiries for English language courses.
Last year, an English language school approached us, specializing in preparing students for admission to English-speaking universities and the IELTS exam. The institution had hired two teachers from Australia with CELTA and Delta certificates.
Last year, an English language school approached us, specializing in preparing students for admission to English-speaking universities and the IELTS exam. The institution had hired two teachers from Australia with CELTA and Delta certificates.
Results of the Campaign:
During trial lessons, students noted the high quality of teaching from the Australian instructors, and the conversion rate to enroll in the full course was significant.
Our team was tasked with driving as much traffic as possible to these trial lessons.
The approach to the offer was simple, following the problem-solution+ artificial scarcity principle.
Campaign Structure:
Two campaigns targeting the same ad group, each with two creatives in Russian and Uzbek languages, with ad optimization enabled.
Statistics for 1.5 Weeks:
Our team was tasked with driving as much traffic as possible to these trial lessons.
The approach to the offer was simple, following the problem-solution+ artificial scarcity principle.
Campaign Structure:
Two campaigns targeting the same ad group, each with two creatives in Russian and Uzbek languages, with ad optimization enabled.
Statistics for 1.5 Weeks:
