After creating our geo-location, for effective promotion on maps, we will need to fully populate it.
In Google My Business, we need to add:
- Name: In addition to your brand or company name, include a key service you want to promote. For example, "Prom Cleaning - industrial cleaning in Tashkent" or "English Study - English language center in Bukhara."
- Photos: Include pictures of the storefront, the interior of the store or office. For example, if you have an educational center, you can upload photos of the learning process. The more real-life photos, the better.
- Products or Services: You can list products with prices (or without, as some prefer), or provide a list of services with detailed descriptions.
- Posts: Here you can cross-post from your SMM efforts, share information about discounts and new arrivals. While there's no guarantee that this feature will bring significant organic traffic, it won't take much time.
- Reviews: The most significant aspect is ratings from actual customers. Send a link to your company and ask visitors to leave reviews. It's also essential to respond to all reviews, both negative and positive. I don't recommend artificially inflating reviews.
- Questions & Answers: Ask acquaintances or company employees to ask you common questions, and answer them from your company profile. A sort of F.A.Q. is also useful for customers and overall company promotion.