Objectives:Our primary goal was to enhance the Social Media Marketing (SMM) presence of the agency's Instagram account. Through an audit, we identified several issues:
- The content was not engaging the audience.
- The design of the posts lacked thoughtful consideration.
- The text content was overly sales-oriented.
We decided to revamp the style and content of the posts. In our new content strategy, we emphasized grants and university programs. We nurtured the existing audience with valuable posts while attracting a new audience through viral content.